In 2015, Millennials drank more wine than any other age demographic. According to a recent Wine Market Council report, they drank 42% of wine consumed last year, somewhere around 159.6 million cases of wine. That’s million cases – with a capital M. This has trigged a marketing shift in the wine industry, towards a more digital strategy. In-studio guests Ali Tuthill, Marketing Director for Long Island Wine Council, and Pam Dillon, Co-Founder and CEO of Wine Ring, discuss generating social media and software for the new wine generation.
In 2015, Millennials drank more wine than any other age demographic. According to a recent Wine Market Council report, they drank 42% of wine consumed last year, somewhere around 159.6 million cases of wine. That’s million cases – with a capital M. This has trigged a marketing shift in the wine industry, towards a more digital strategy. In-studio guests Ali Tuthill, Marketing Director for Long Island Wine Council, and Pam Dillon, Co-Founder and CEO of Wine Ring, discuss generating social media and software for the new wine generation.